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Aésop Skin Care | Well-Being, External Beauty and Cardboard

Posted By G Living Staff Monkies On May 14, 2008 @ 11:15 pm In G Living,Style / Fashion / Beauty | No Comments

I may not be the most knowledgeable when it comes to skin care, but sometimes a lack of specifics can help illuminate something wonderfully unusual or unusually wonderful. Here’s what I know from a highly passive amount of attention: skin care is all about making you look younger. If you use this creme, it will help avoid wrinkles under the eyes. This lotion removes lines from your brow. It all seems rather gimmicky and non-proactive. Which is why Aésop caught my attention.

From a non-skin care consumer, it’s clear that their aim is more health-oriented than beauty based. Which makes sense. Obviously, beautiful skin contributes to a person’s overall radiance, but healthy skin should be the true goal, right? It is, according to Aésop, who believes “that well-being and external beauty are ultimately a result of a healthy diet, moderate exercise and consistent attention to, and protection of, the skin.”

But here’s where my ignorance really shines through: “All Aésop skin care products are designed for use from forehead to cleavage.” That’s it…? Just that area…? Like many men, I use the same bar of soap from head to toe. And I usually just buy whatever’s on sale.

But clearly, I need to be more attentive to this. For example, while I know from their ads that Ivory soap is 99 and 44/100ths percent pure, what I don’t know is: pure what? Aésop, on the other hand, is more than happy to tell you what’s in their products. Rather than filling you with promises of eternal youth, their verbiage is all about botanical basics. It’s quite fascinating, actually. In a nutshell: healthy plants make healthy skin. Which also makes sense, since skin and plants have similar chemical compositions.

Another interesting thing about this 20-year-old company with over 20 stores spanning the globe from Paris to Sydney is that each location tries to be as indigenous to its surroundings as possible. Check out the Flinders Lane location in Melbourne, where the entire interior, designed by local architects Rodney Eggleston and Anne-Laure Cavigneaux, is made from industrial-grade cardboard, from the displays to the counter tops. (No word on whether or not it’s recycled cardboard. If so, that would be even better.)

While the cardboard aesthetic might be gimmicky, it sounds to me like Aésop’s products are not. I like that they’re not just thinking outside the box, but in some cases, they’re thinking on top of the box.

(via the cool hunter)


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