Contributing Monkie Sarah Backhouse
Published on January 27, 2009
What do Jake Gyllenhaal, Justin Timberlake, Larry Birkhead and Ashlee Simpson have in common? Let’s see: gay cowboys, wardrobe malfunctions, paternity suits and lip synching… At first glance, not too much. But there is one thing these celebrities do see eye-to-eye (or pec-to-pec) on: making a difference with what they wear.
All four Hollywood hotties are the proud owners of the unisex eco-heather crew from Alternative Apparel’s new sustainable line, Alternative Earth.
Alternative Earth offers the same great fit and vintage look of its outrageously popular parent brand, Alternative Apparel. Boasting an array of crew and scoop tees, tanks, henleys, hoodies and loungewear for men, women and toddlers, the look can blend seamlessly from the beaches of California to the streets of Tokyo. The entire range incorporates 100% organic cotton and polyester recycled from plastic food containers and drinking bottles.
There’s so much good stuff to choose from its hard to keep calm. From the pugilist’s favorite “Rocky” Zip-Up Fleece Hoodie and the naughty but nice “Shorty” Eco-Heather Short to the “Mr. Rogers” Eco Vertigrain cardigan and MILF staple, the Eco-Heather Long Pant. And if the clothes themselves weren’t reason enough to open your wallet, one percent of sales are donated to help save our precious planet.
But Alternative Earth’s eco efforts extend past the sartorial — the company is making strides to green their entire business, from packing containers and energy efficient offices to staff education. So, if you’re in need of updating your capsule wardrobe, know that’s there an alternative to the mainstream. Oh and BTW, it’s way cooler.