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AUM Line From Red Flag Design | Shop Don’t Sail

Posted By Sarah Backhouse On December 20, 2007 @ 5:09 am In G Living,Style / Fashion / Beauty | No Comments

Personally, I can’t stand sailing. Sperry top-siders, sun damaged skin, Rod Stewart’s 1975 hit — it’s all hideous. And I’m not just being glib… I’ve had my fair share of bad boating experiences to back it up: a ferry cancellation resulting in a four hour trip between Greek islands with some crusty German seafaring types< (think “Dead Calm”); a snorkeling trip gone awry in Sri Lanka with our banana boat capsizing over a shallow reef; and a yachting-obsessed ex- who would take me on “fun” yacht rides on Sydney Harbour (from which there was no escape).

So, I’m super happy to hear that sails are now being used for something far more swell — fashion. The AUM (alternate use materials) recycled sailcloth tote has given an old sail a new lease on life. The totes are super stylish, super sturdy, waterproof (natch) and as no two sails are alike, they’re guaranteed to be one of a kind.

The totes are the creation of Canada-based design company, Red Flag Design. After noticing that the market was saturated with disposable goods, they decided to do the socially responsible thing of using abandoned or surplus materials. The company also makes heavy duty luggage, wallets and shopping bags, all of which are manufactured locally in Vancouver.

Why would you sail when you can shop instead?


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