Pierre André Senizergues, founder and CEO of Sole Technology, and one of the world’s largest entrepreneurs in the area of skateboarding, is also one of the world’s biggest fans of green living.
Pierre was the primary backer for Leonardo DiCaprio’s global warming epic The 11th Hour. But his dedication doesn’t stop there. His passion for fighting environmental issues also shines through in his business and personal life. Sole Technology’s headquarters may be located in south Orange County, California, but it’s well known for its green features, like as an amazing solar system (616 panels), waterless urinals, water based cement manufacturing and the employment of the first ever sports industry Environmental Affairs Manager.
Expect a “G” baby room in Halle Berry’s house. The Academy Award winning actress, who’s pregnant with her first child with model boyfriend Gabriel Aubrey, proudly showed off her baby bump early last week at the L.A. premiere for her new film “Things We Lost in the Fire”.
And according to an article in the Post Chronicle, Halle has earthly things in store for her child. “I’m working on the nursery, but it’s all going to be organic and eco-friendly. There are so many things out now that you can use. I’m going to really try hard to make it all organic!”
You may have seen Will Farrell getting another car recently – one with plenty of advertising ala his Ricky Bobby days, but this one runs on hydrogen instead of gas. Jay Leno got one, too. They’re among the chosen few to be on BMW’s exclusive list of Hydrogen 7 owners.
The car rolled out in mid-September as “a limited series, sold to select customers,” Leno and Farrell included. Only about 100 celebs worldwide are on the list, so don’t expect to see it at your local BMW dealer anytime soon. Is it cool? Sort of. The Hydrogen 7 boasts all the amenities expected in a luxury car – including a 260 horsepower engine that will get you from 0 to 60 in under 10 seconds. The car can run on either gasoline or hydrogen – the driver decides – giving it a range of over 400 miles, and produces only water when running in hydrogen mode.
With Halloween only a week away, the holiday season is officially here. Before you know it, you’ll be planning the thanksgiving feast you’re cooking for your nearest and dearest and fielding hundreds of Christmas party invitations. After that is New Year’s.
A whole lot of parties, a whole lot of plastic cutlery.
Cutlery? Not exactly what you’re focused on this time of year, but when you consider all the events on all the calendars around the world and all the guests that will probably nosh on various holiday goodies (a party without food is not a party worth attending), it adds up to a lot of disposable silverware. The plastic kind, while convenient – you buy it, use it, then throw it away – is disastrous for our planet. Once it goes into the earth in the form of a landfill, it stays there for hundreds of years.
His name is Brosnan, Pierce Brosnan, and he is currently addressing an issue that is far more important than stopping the dreaded “Specter” from destroying one of our major metropolitan cities with a “laser” or getting Halle Berry out of a two-piece bikini (though I am not discounting in any way the import of the latter). In this instance, the issue to be addressed is not some fictional threat to the world, but rather, a threat that is all too real.
On his official website, Mr. Brosnan speaks to his joy upon learning that the NRDC (National Resource Defense Council) won the opening salvo in a court battle to stop the United States Navy from using mid-frequency sonar during training exercises off the southern California coast. This is an important victory because scientists believe that the sonar is damaging to whales and other marine life. Any action that would adversely affect the well being of these beautiful giants is not only wrong and immoral at its core, but damages the very ecosystem from which all life on this planet was spawned.
Whole Foods does not appreciate being called “The Wal-Mart of Organics”. Nor does it appreciate what the grocery giant’s founder and CEO John Mackey referred to as “open season on Whole Foods”,which began with the publication of Michael Pollan’s bestselling agricultural exposé The Omnivore’s Dilemma. In the book, Pollan criticized the market chain and lumped its products into categories he labeled “Industrialized Organic” and “Big Organic” – those produced haphazardly by large institutions that he says are unconcerned with animal welfare and ecological sustainability.
Mackey responded with an open letter to Pollan, in which he stated that “credible information about the sources of our food…is limited to non-existent”.
Members of Ford Motor Company’s Sustainable Mobility team recently joined Southern California Edison in the hopes of perfecting the plug-in hybrid. Sounds like a good team when you consider that it was Ford who brought us the world’s first hybrid SUV and that Edison currently holds the nation’s record forthe largest and most advanced electric vehicle fleet.
The problem with existing plug-in vehicle technologies, according to an article at Ford.com, is that they’re not competitive or commercially viable – mainly because the current batteries needed to run them aren’t up to consumer demands in terms of price, durability or reliability. But Ford and Edison are striving to change that, to develop a plug-in that will take over the masses, that will consume the consumer.
The advantage to fueling at the plug instead of the pump is obviously that it’s less expensive, it reduces petroleum-based greenhouse gases and, if charged at night, would help balance the nation’s energy grid by utilizing electricity during off-peak hours. According to their website, Edison is already offering a substantial savings to customers who charge their electric vehicles between 9:01 pm and 11:59 am.
The car of the future finally rolled out at this year’s TED conference, and wow, it looks like the future has arrived. For those of us who are looking to decrease our dependence on foreign oil and lower our carbon footprints, the Aptera may likely become our new standard. It was launched from the business incubator Idealab and has received quite a bit of attention due to its fuel efficiency, affordability, and design.
The Aptera concept car (actually it’s not a concept anymore, it’s real) gets 200+ miles per gallon using a hybrid diesel/electric engine. It also has the option of the latest appointments, such as side airbags, “solar assisted” climate control system, reverse camera, GPS tracking system, and other modern gadgets. And Aptera has made a commitment to keep the price low enough that these cars will be affordable – about $25K-$30K. You can even reserve one now for $500, with the first models due to roll out in about 12 months.
Good news, travelers! Leonardo DiCaprio has bought an island and you’re all invited… if you have the money to go.
So, along with whatever supermodel he’s dating this week, I think it’s safe to say Leo officially has everything. I’ll bet he’s fun to shop for.
You may be asking yourself what a celebrity needs with 104 acre piece of beachfront property off the coast of Belize (and I’m happy to report it’s not for a sequel to “The Beach”). Well, Leo – known environmentalist – is teaming up with Four Seasons to create a green resort. Hammers and nails should starting flying sometime in 2008.
While the Exxon Valdez disaster is certainly the most well known oil spill in U.S. history, it’s not the biggest. Not by a long shot. Unfortunately. In 1950, Newtown Creek – a New York city waterway that separates Brooklyn and Queens – was unknowingly polluted after an underground explosion leaked oil from refinery tanks owned by Standard Oil (now Exxon Mobil) into the water and nearby soil. The damage went unnoticed for twenty-eight years until a Coast Guard helicopter noticed a plume that led to the discovery of huge pool of oil at the bottom of the creek. At the time, the amount of the spill was estimated at 17 million gallons. Cleanup began in 1979 and continues to this day – a far less effective and less immediate effort than was awarded the Exxon Valdez’s spill of 11 million gallons.
A new report from the Environmental Protection Agency now estimates the amount of oil spilled in Newton to be around 30 million gallons, nearly three times the amount in the Valdez disaster.
If you live in or near a major American city, you might have a coyote problem. Since food is plentiful and life is easy-going in metropolitan areas and suburbs, coyotes have begun taking up residence — much to the surprise of scientists. According to an article on PR-inside.com, there are an estimated 5,000 coyotes roaming the streets of Los Angeles County.
“As cities expand and homes, shopping centers and office buildings go up in areas where coyotes have previously lived or hunted, the two environments will sometimes conflict,” says Jeff Ripley, director of Texas Cooperative Extension.
Using wolf urine as a deterrent could be the natural solution to this growing problem. Ken Johnson of Lexington Outdoors says that wolves are one of the coyote’s few natural predators, and they instinctively try to avoid areas where they believe wolves are present. The website for Lexington’s Predator Pee company states that “in the animal world, urine is the great communicator. It not only warns prey of the presence of a predator, but also communicates territorial boundaries to members of like species.”