Contributing Monkie G Living Staff Monkies
Published on June 20, 2007
Thinking about seeing the new comedy Evan Almighty this weekend? If so you may be happy to know that your ticket purchase will be supporting Hollywood’s first official “green movie.” Evan Almighty tells the story of newly elected Congressman Evan Baxter (played by Steve Carell), whose life turns topsy-turvy when God (played by Morgan Freeman) appears and summons him to build a modern-day ark to save the world from a great flood. Lucky for Evan, help behind the scenes made sure the on-screen ark would be a sustainable one.
Director Tom Shadyac wanted the film’s production to be in line with the film’s subtle green theme so he instituted several practices to minimize the environmental impact of production. Recycled paper, plastic, aluminum, and glass were used on the set. Shadyac even bought mountain bikes for the crew members to reduce their dependence on gasoline while shooting. Trees were planted near the site of the ark as a personal thank you to the local community of Crozier, Virginia where the film was shot.
Is this more than just a passing marketing scheme? It appears so. NBC Universal not only donated 2,000 more trees to the Conservation Fund to “zero out” its film’s carbon dioxide emissions, it also launched an extended campaign with the Fund called “Get on Board” campaign to give you the opportunity to offset carbon dioxide usage in your life.
A donation of $5 will help plant one tree in one of several protected areas across the country. Your name will also be listed as a donor in the future release ofEvan Almighty DVD. So far over 19,000 trees have been donated.
Hopefully other studios will soon follow NBC Universal’s lead. The media is in a powerful position to affect the national and global conversation around environmental issues. Kudos to Universal for doing an almighty good deed.