Bjørg Jewellery Wearable Nature

bjorgjewellery 01 Bjørg Jewellery Wearable Nature

I don’t have a green angle to talk about Bjørg Jewellery, but I wanted to include this amazing line on G Living because of the spirit behind the jewellery is very “G”. I don’t know how jewellery is green or not, except for when it comes to the mining process. Most of that is very destructive, but how much metal could be in a ring. Your average so called green bike uses more metal than it would take to make hundreds of rings.

Bjørg was born on a dark winter-night in December 1966. She grew up in the arctic nature where the wild mountains meet the North Ice Ocean. With bright summer nights and winter days with darkness and colors of the Nordic light.

Bjørg was gifted with an energetic family with open minds, and was the youngest of four children. She was always encouraged to enjoy her creativity and she had an endless line of projects like the rest of her family.

“At one stage I think my parents felt we were too much with all our activities, all happening in the tiny living-room. They converted a small bedroom into a timeout zone, for themselves. My big brother had a tiny room where he developed photos. I was always fascinated with the magic of a blank paper turning into a piece of art.”

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At age seventeen Bjørg moved to Oslo and attended art school for one year. Between the age of eighteen to twenty-one she worked in the fashion industry and traveled the world.
“I have always loved to travel – and have taken the opportunity whenever possible.”

During all this year she loved making clothes. When she turned twenty-two she bought a knitting machine and started making her own line of clothing – and was soon exhibiting in galleries in Norway, Japan and Germany.

Three years later she moved to Copenhagen where she stayed for nine years. During these years she had her own studio/boutique on the North coast of Sjælland. She designed and produced home textiles, children clothing, accessories and jewellery. In 2001 she published the book “Seasons with children”.
“For me the process has always been the biggest joy – the playful phase where you don’t know where things will end – and you don’t really care about the results”

In 2001 she moved to India with her family for three years. There she discovered the vibrant colors and mesmerizing beauty of majestic gems and natural stones.

“This revelation became my point of no return – l was absolutely hypnotized and it was a true gift to get the opportunity to play with such amazing material.”

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She developed her very own style of jewellery with combinations that had no root in rights and wrongs. A new market emerged for “everyday use” and she managed to create a style that was innovative, raw and elegant at the same time.

“I was never fascinated by classical jewellery. There has to be a soul. I’ve always loved discovering odd pieces while traveling, which l could customize for my very own joy.”

Her first one-off pieces was sold directly to Liberty and Harvey Nichols in 2003. Jewellery making was now a full-time commitment. In 2004, after moving back home to Norway, the brand bjørg was a fact. Her first collection was released with great success – and her jewellery is now represented in more than 20 countries throughout the world.

“For me jewellery is a very intimate thing which reflects our passions and emotions. I believe we all need joy and some glitz in our lives, and l feel very privileged to have the opportunity to make a difference to other people by adding some sparkle to special occasions as well as those random days in between!”

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  • http://www.utopiancreations.com.au Ben Manning

    I felt betrayed reading this article. G Living, Darker cooler side of green, a Green lifestyle blog, really?
    I love your blog. I read 40-80% of the articles emailed to me each week. Now I don’t know where to turn. “the spirit behind the jewellery is very “G”” doesn’t G stand for Green? Im not going to go into the huge lack of care or knowledge shown by the author of this piece but myself and the growing number of green jewellers would beg to differ on the fact that this jewellery shows any hint at being green. I could give you buckets of info about the harm traditional jewellery companies like Bjorg cause. Articles like this show disregard to your devoted followers who are doing the right thing, who are trying to build a greener world. We sacrifice our time and profits researching and developing new green materials, manufacturing techniques and suppliers and your suppose to support us. I hope this article is removed from your website. G Living is meant to stand for something, is it “stuff the world I want that” or is it “Cooler, Darker side of GREEN”. If its the former I might as well subscribe to Marie Clare!

  • http://topsy.com/tb/bit.ly/6TtwwM Tweets that mention Bjørg Jewellery Wearable Nature « G Living | Dark Twisted Space Monkies Go Green — Topsy.com

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  • http://www.utopiancreations.com.au Ben Manning

    Me again. Its been a week since I left my comment and I haven’t received any feed back. Perhaps the last photograph of a pendant in the article says it all?
    Ben Manning

  • new girl

    Hey Ben,

    sometimes i feel G has sold out…There, i said it! But its true, there is nothing at all green about this jewellery, even if "its only one ring, how much metal can it use?"

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  • SparkleJadey

    urgh been bagging up jewellery all night… BORING!

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