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California Green Fashion Design House Ecoganik

Posted By Sarah Backhouse On March 15, 2010 @ 3:10 pm In Style / Fashion / Beauty | 1 Comment

Every day I happily come across another designer who’s creating super cool clothes, shoes and accessories that are both highly desirable and kind to the environment. Yes, it seems just about every fashionable piece out there is either being made ethically or has an ethical equivalent from faux fur coats to sky high stilettos, from the perfect pair of denim to a funky printed tee.

So, with that formula in mind, if you’re scouting for a gorgeous floaty dress, or a sassy minidress, look no further than California-based designer and manufacturer, Egoganik. As their website states, Ecoganik “focuses on the contemporary customer who wants to look young, hip and together, yet still eco-conscious.”

So stand-alone stylish is their line that Ecoganik was one of just a handful of designers chosen to show (alongside so-called “regular” labels) at LA’s Fashion Week this year proving that green clothing doesn’t need a separate and that great designs are great designs no matter what their origin.

My personal favorite is a mint floor length dress number with kimono sleeves that is to die for.

But rest assured that Egoganik takes the sustainable just seriously as they do the style. Here’s their ethical 411: they’re a proud member of the Organic Trade Association, which “promotes the integrity of the organic standard in North America”; their line uses eco-friendly materials, including organic cotton, tencel, hemp, organic indigo denim, sill, organic wool and eco-fleece; and their colored organic fabrics are finished with low impact dyes, which are free of metal and toxins.

For Ecoganik, ethical is the norm. Which is great by me.

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