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Elroy | Saving Your Style
Posted By Sarah Backhouse On February 20, 2008 @ 2:40 pm In G Living,Style / Fashion / Beauty | No Comments
I love the chic silhouette of the Abelia Dress — the keyhole opening gives it a playful twist. Or the simple cut of the Peonia — the monochromatic color scheme provides a racy retro feel. Or for the more daring among us, there’s the dramatic V front of the über-sexy Davidia Jumper. And finally, the exquisite tailoring of the white Betula Dress, the hem on which is a contrasting navy and certainly eye-catching.
I’m listing off some of my favorite things from Canadian designer Leanne McElroy. And yes, in case you were wondering, everything is sustainable.
McElroy, the brainchild behind Elroy Apparel, displayed a propensity towards creativity early on. By age 13, the Vancouver-born designer was crafting one-off garments that ended up being the envy of her peers. She won a scholarship to a Fashion Design program at Helen Lefeaux, where she was awarded Designer of the Year. A strict vegan, McElroy’s migration towards ethical design using organic materials was inevitable and to the benefit of all.
With a tagline of “a beautiful garment with an even more beautiful story behind it”, Elroy Apparel is touted as more than just another clothing line. The company was created as a stand against impending environmental destruction. According to McElroy, “Everyone should feel good about the clothes on their back. By wearing Elroy Apparel, you will feel good knowing that you are taking steps towards a healthier, more sustainable life. Save the air. Save the drinking water. Save your health. Save the planet”.
Here, here. Not to mention, you’ll be saving your style.
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