elsom. | stylish. sustainable. period.

elsom fashion 01 elsom. | stylish. sustainable. period.

elsom. Stylish. Sustainable. Sydney. Timeless. Uncompromising. Tailoring. 2006. Launch. Sam. India. Organic. Cotton. Antwerp. Innovative. Textiles. Desirable. Modern. Period.

What? Not enjoying my label-inspired writing style? Look, everything I want to say about Sam Elsom’s label is reflected in the gorgeous images on their website. I’m not exactly speechless. Just buzzing with buzzwords.

elsom fashion 02 elsom. | stylish. sustainable. period.

elsom fashion 03 elsom. | stylish. sustainable. period.

Based in Sydney, elsom. launched in 2006. As committed to sustainability as they are to innovation, elsom. is currently best known for their organic jeans — denim queen Kate Moss recently snapped up a pair — but will soon be famous for everything else. That’s my prediction. Period.

The period. That’s the weird thing. That period after the name. And the non-capitalization. If I say “This year, I’m putting elsom. on my Christmas list,” it looks odd to me. But seeing as how I like the product, I’m sure I’ll get over this.

You know, Australians really are fashion-forward. Makes me want to move back to Sydney. almost.

elsom fashion 04 elsom. | stylish. sustainable. period.

elsom fashion 05 elsom. | stylish. sustainable. period.

elsom fashion 06 elsom. | stylish. sustainable. period.



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