Contributing Monkie Sarah Backhouse
Published on November 10, 2009
Which visual would you remember? Eva Mendes in Vogue Magazine Nude Wrapped In Plastic or sitting in a cafe stirring a coffee? If you had a PSA to make and Hollywood tossed you a few stars, such as Eva Mendes, Ben Affleck, Reese Witherspoon, and Garth Brooks, what would you do with them. Well if you are Divided We Fall, you would take these stars and make the most boring video possible.
Take Garth Brooks and have him act like he is fixing a chandelier. But Eva Mendes in a cafe and have her stir some coffee. Or Ben Affleck building itsy bitsy furniture for a doll’s house? (Yes, a doll’s house). Or Reese Witherspoon window shopping for shoes? These are the inexplicable visuals for a new PSA for Divided We Fail. We think they should have gone with Vogues idea, and let Eva’s real talents shine. Face it she is good at looking hot with an attitude, which would sell me on just about anything.
Divide We Fail PSA
How did beautiful, young Hollywood suddenly become the face of AARP (formerly known as the Association of America’s Retired Persons)? Via a collaboration between Hollywood’s leading non-profit organizations, the Entertainment Industry Foundation (EIF) and the Motion Picture & Television Fund (MPTF), and the above-mentioned advocacy group. The message behind the PSA is that regardless of political views, we should focus on common problems such as healthcare and financial security.
In this case, the talent extended to behind the scenes as well: the PSA was directed by actor and director Tony Goldwyn (grandson of producer and EIF Founder, Samuel Goldwyn), with music composed by Philip Glass.
So, next time you’re building itsy bitsy furniture for a doll’s house or fixing your chandeliers, stop for a second to think about how much can be achieved when we all band together, or not! We like what Eva did for Vogue