Contributing Monkie Sarah Backhouse
Published on November 11, 2008
Those in doubt that the green movement is about as far away from hippie culture as one can get need only show up at the following address: 420 Broadway in Santa Monica, California. There you will find a new store that optimizes our society’s infatuation with high-end organic green design — introducing Fred Segal Green.
This latest addition to super-duper exclusive, celebrity-friendly Fred Segal family opened the doors to its 1,200 square foot store (located at the back of its east building) earlier this week. So, what eco-goodies does this green home and lifestyle store boast? How about encasing your laptop in a stylish Monacca laptop bag made “from ecological wood such as trees that have been pulled down during the programmed maintenance plan of Japanese reforestation?” Or planting yourself on tables and chairs made from “sustainably-harvested wood or scrap and recycled materials” or Ronel Jordaan’s stone-like cushions?
There are tons of things for entertaining, too — like recycled glassware, eco-friendly Daff Feel Filz coasters, place mats, silverware holders, as well as upmarket bamboo bowls. And for those rare occasions when it actually rains in L.A.? You can shield yourself with a biodegradable plastic and bamboo Brelli umbrella.
Fred Segal Green is overflowing with cutting edge designs from some of the world’s most innovative green designers. But of course, being Fred Segal, all this eco-fabulousness comes at a price — and a steep one at that. But for those of us who can’t afford to purchase anything, window shopping is very environmentally friendly pastime.
(via the L.A. Times)