Gisele | Brazilian Super Model Launches Shoe Line

super model lauches ecoshoes Gisele | Brazilian Super Model Launches Shoe Line

“I feel like the president here,” Gisele said as Aussie fashionistas cheered for her. The Super Model was in Australia to launch her new line of shoes, which help fund the Pure Xingu Water campaign, which is trying to preserve the headwaters of the Xingu River system in Brazil’s Amazon region. See the video after the jump.

“Novo has timed Gisele’s first visit to Australia to coincide with the Collection being available in Novo stores from September – perfect for the warmer Aussie weather.The Y Ikatu Xingu Campaign The Xingu River, symbol of the Brazilian socio-economic diversity, is under threat. Deforestation at its headwaters has doubled in the last ten years and many river sources are drying up. This affects the quality of life of 250 thousand people, including 18 Indian villages. Indians, small and large producers, NGOs, researchers and local leaders participate in the Y Ikatu Xingu “Pure Xingu Water” Campaign for the protection and regeneration of its sources and ciliar bush area.”

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