The Global Green pre-Oscar fete invades the Avalon Hollywood on Wednesday evening with celebrity co-chairs Leonardo DiCaprio, Salma Hayek, Penelope Cruz and Edward Norton, a popular and pressing issue attached and a good-time reputation.
The mix makes for one hot ticket — but can it really help stop global warming, or is it just a guilt-free reason to swig bubbly?
Global Green, the United States’ branch of former Soviet leader Mikhail Gorbachev’s Green Cross Intl., strives to foster a global shift toward a sustainable and secure world and raise awareness about smart solutions to climate change, elimination of weapons of mass destruction and access to clean water.
Wednesday’s festivities aim to shed light on the org’s green rebuilding of New Orleans, showcase global warming solutions and complement its Oscar-night valet services, where attendees arrive via Prius or other alternative-fuel vehicles.
In the evening, megawatt stars like Cruz will be photographed exiting alternative-fuel vehicles and strolling the green carpet brazenly supporting Global Green.
Though an Oscar week tie-in seems natural for the only national environmental group headquartered in Southern California, Global Green’s media forays began far from Hollywood.
Its first major outing was in August 2002, leading up to the World Development Summit in Johannesburg, when Global Green hosted the rally where DiCaprio famously called on President Bush to attend the summit.
When you hear the problems facing us and (their) alarming impact, it’s a little easier to get people’s heads around solutions when you present it in a fun and engaging way.”