Contributing Monkie Sarah Backhouse
Published on April 21, 2008
The world should be divided into two: BTIT; and ATIT. That’s Before “The Inconvenient Truth” and After “The Inconvenient Truth”. Every day, more people emerge from the ether to whom TIT was a life-altering experience. Take Bradford Rand, the brains behind the Go Green Expo, which will be held in The Hilton New York over Earth Day weekend. A producer of over 600 trade shows, Rand and his team came up with the idea for the expo after a viewing of TIT prompted the question: How can we make a difference?
The Go Green Expo kicks off with a Gala Awards Dinner on Friday April 25th. Patrons paying upwards of $500 will dine on a Rachael Ray created menu, marvel at a Maggie Norris’ Eco Couture fashion show and applaud the awardees including Anderson Cooper, Kevin Wall of Live Earth fame and David Zaslav (the CEO of Discovery Communications).
Or for $490 less, you can attend the actual expo over Saturday and Sunday, which features “hundreds of companies showcasing the latest earth friendly products & services, dozens of interactive seminars & speeches (and) will be divided into separate eco-pavilions, including transportation, energy alternatives, home, green investing, organic food & wine, green office, health & beauty and a children’s learning center”.
Purusing the list of exhibitors, which range from phylate-free skin care, vegan snacks and non-toxic laundry detergent to green dry cleaning and organic baby clothing, I came upon two inexplicable exhibitors. Booth 1009, Cotton Incorporated: “From agricultural, fiber and textile research, market information and technical services, to advertising and public relations, fashion forecasts and retail promotions, we keep one goal in mind: To ensure that cotton remains the first choice among consumers in apparel and home products.” Huh? You do realize this a green expo? Pesticides don’t really fly here.
But wait there’s more. Booth 404, V1 Private Jets: “V1 JETS was born out of the frustration we had with the limited options available for private air travel. Concerns and limitations associated with private and commercial air travel were ever increasing, with more and more executives (including ourselves) seeking better options. We thought there had to be a better, safer, and more reliable way to travel.” Okaaaay. I doubt whether carbon will be getting a warm reception either. At least they can make a hasty exit if things get rough in there.
In any case, if you’re in NYC over Earth Day weekend, why not drop in to the Go Green Expo. I can’t think of a better way to spend $10.