Contributing Monkie G Living Staff Monkies
Published on November 16, 2007
NBC Universal launched their “Green Is Universal” campaign on November 4th in the hopes of (via their site) “entertaining, informing and empowering Americans to lead greener lives.”
Back in August, Fox announced that their hit show “24” was going green. Then “America’s Top Model” joined the good fight. But these are just individual shows. NBC is a whole network. Actually, it’s an enormous conglomerate of channels that include Bravo, Sundance, SciFi, USA, Telemundo and many other big impact, big moneymakers including Universal Studios.
Using the clever integration of environmental action and themes into their shows (including unscripted ones on CNBC, MSNBC and NBC Sports), and filling the breaks with eco-themed ads and PSAs, NBC seems hell-bent on spreading the green gospel. They’ve even gotten on-air heavyweights like Tom Brokaw, Matt Lauer and Bob Costas into the act and are throwing an eco-fabulous wedding on “Days of Our Lives”.
From their site:
“NBC Universal’s new initiative to bring an environmental perspective to our networks, our platforms, our audiences, our communities … in fact, to everything we do. We kicked the initiative off with a week of green-themed programming and we’ll be continuing the commitment to our efforts throughout the coming years.
“‘Going Green’ is no small undertaking – whether you are a big media company or an individual hoping to make a change – so we’ll be posting all of our exciting news on this site along with green tips, green clips, and a fast-paced blog covering everything we’re doing at NBC Universal, and beyond.
We hope you’ll dive in, join the conversation, and help us make ‘green’ as universal as we can.”
Here are the questions cynics will no doubt hurl at the network: Why just a green week? Why not a green year or a green century? And is this just a big publicity stunt?
My answer is, Give them a break. The bigwigs at NBC Universal have clearly spent a lot of brain power and time and money into making this happen — and they’re certainly the first major media company to make such an effort – we should be applauding them.
Television has long been a medium that not-so-delicately merges art and commerce into a visual cocktail that induces an hypnotic and somewhat paralyzing state in which you’re constantly bombarded with diet soda campaigns and murder du jour on the nightly news. What’s wrong with someone using that power for good, even if it’s only for a week? This initiative has the potential to reach millions of viewers. And if a positive impact is had on even one percent of them, it will have been worthwhile.
Green may not be universal yet, but NBC is doing their part.