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Jennifer Lopez Splinters Fans

Posted By G Living Staff Monkies On November 6, 2007 @ 9:52 pm In Pop Culture / Celebrities | No Comments

They call it a new way of selling music, but I’m not buying it. Gresso — the company that brought us the ever so tacky (and un-“G”) wood covered cell phone — is at it again. They’re distributing J.Lo’s new album, “Brave”, on a USB Flash drive made from African Blackwood — a type of tree that’s in jeopardy of being wiped out.

According to Wikipedia, African Blackwood trees are being harvested at an unsustainable rate. Apparently, it takes 60 years for these types of trees to mature. There are two organizations dedicated to conservation efforts. The Mpingo Conservation Project is working to raise awareness of the problem while the African Blackwood Conservation Project is tackling the problem one seed at a time by replanting the trees.

Who knows if Jenny From the Block herself tried to kick this marketing idea to the curb, but it seems her record label Sony BMG had no problem approving this “splintering” idea.

By the way, the flash drive sells for $70 a pop. I guess that’s the price you pay for something that could become a collector’s item. And for all of the wrong reasons.

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