Contributing Monkie G Monkie
Published on April 28, 2008
When your husband is a member of a famous rock band like the Rolling Stones, what do you do with all that spare time? Start an organic line of skin care of course–and thus the story begins about the launch of Jo Wood Organics. But just how did former model Jo Wood go from being a smoking rocker wife into queen of “green”? A quest for health sparked the shift, or more specifically, a medical wake-up call. Diagnosed with Crohn’s Disease, a chronic disorder that inflames the digestive tract, Wood dropped cigarettes and switched to a diet of organic-only foods. Wood began to investigate other facts about the body and discovered some startling facts about cosmetics and women’s health:
“women put on over 200 different kinds of chemicals on their skin each day, many of which are potentially harmful enough to not only disrupt hormones but are known to be carcinogenic in animals,” said Wood in a recent newspaper interview. This news inspired Wood to launch Jo Wood Organics, an organic, plant-based skin care line.
The Jo Wood product line which offers bath oil, body dew, body oil, body lotion, and soy wax candles are made from two key scents: Amka and Usiku.
Amka, also known as Egyptian jasmine, is a fragrance of energy and spontaneity. A mixture of neroli and bergamot, Green mandarin and sweet orange add a fresh, vibrant layer to the product line, which is grounded in a soft, spicy base of cedarwood.
Usiku combines rosemary and pine needles, a spicy hit of cardamom and hot ginger to achieve its spicy, sensual scent. A complex heart of coriander, clove and clary sage give way to the woody aromas of Moroccan cedarwood, patchouli and vetiver. Earthy and sophisticated, Usiku is a scent for men and women alike.
Produced in the UK, Jo Wood products adhere to European organic standards, which are currently much more stringent than in the United States. "According to the company, Jo Wood products don’t contain animal ingredients, artificial colors, artificial fragrances, GM ingredients, petroleum derivatives, mineral oil, sodium laureth sulphates, phthalates, parabens, chemically derived active ingredients. Jo has also written a book titled Naturally, that shares her new found experiences and knowledge with fellow fashionistas.