Contributing Monkie Juli Novotny
Published on March 20, 2008
Josie Maran definitely puts herself out there for the greater good. The model and actress, who essentially puts on makeup for a living, was so concerned about the toxicity of ordinary cosmetics that in October of last year she started her own organic toxin-free makeup line called Josie Maran Cosmetics. And she continues putting her efforts to good use, encouraging makeup artists and other models to toss out their M.A.C in favor of cleaner products.
What sounds like an easy sell is not, according to Josie, who graciously agreed to talk with me. “The toughest part of my business,” she says, “has been educating people on the subject and convincing them to buy it.”
Her website is full of information, and her new blog has also been a great tool in helping to educate the public. But one of her most powerful forms of advertising is — of course — herself. One of the most naturally beautiful women I’ve ever met, Josie wears her makeup daily and swears by it. She also spent time getting it just right. “I tested each batch of product on myself,” she admits. “It took me three years to formulate. It’s light, but works really well. I take it with me to all of my photo shoots.” But she didn’t stop there, adding that “the packaging is also green, made from all sustainable PLA [made from corn] recyclable material.”
Being organic and green is of significant importance to Josie, who grew up in an organic household and now raises her daughter Rumi the same way. (The story of Josie’s organic pregnancy and birth is fascinating in and of itself. For more, information, check this out.)
With all the different hats she wears, it’s a miracle Josie finds any time for herself. But when she does, it’s hardly a day at the spa. Josie donates her time to Global Green, as the LA committee’s promoter, speaker and award presenter.
If you haven’t already seen Josie all over magazine covers and billboards, you no doubt will soon. She’s a proud mother, a beautiful model & actress, and a green Entrepreneur. Definitely an organic celebrity to look up to.