Contributing Monkie Sarah Backhouse
Published on May 1, 2008
Lindsay Lohan never fails to surprise. In fact, I reckon the singer/starlet/train wreck is a walking paradox. From Cirque Lodge to the Chateau Marmont… from being ranked Forbes’ 3rd richest Young Hollywood Top-Earner to rumors of cash-strapped photo selling to the paparazzi… and from a critically acclaimed performance in “Mean Girls” to her 2008 Razzie Award winning performance in “I Know Who Killed Me”. Seems Lindsay’s got just about every area covered.
Even, evidently, the green space. Seems Ms. Lohan is trading in her signature designer duds for something sustainable.
The actress, who has appeared in ad campaigns for Jill Stuart and Miu Miu, has just signed on to become the face of Visa Swap — “a pop-up shop where customers can swap their cast-off clothing items for others.” Lindsay has been photographed in a collection of vintage clothes for the campaign, which launches in June. Told you you’d be surprised. Previously, the only swapping Lindsay did was of spit. With boys.
Customers will be able to donate their old clothes to the credit card company sponsored store for three weeks beginning June 21. In return, they’ll be given the value of their clothing in points on a Visa card. From July 19, they’ll be able to use their points to purchase other people’s used clothing. Anything that’s leftover will go to the UK charity TRAID, which “raises money to support communities in developing countries by recycling clothing through its network of stores.” The Covent Garden Swap store follows close on the heels of company’s first store on Brompton Road.
Hmmm, I wonder if Lindsay will be donating any of her own clothes? How about those lycra leggings she wore non-stop last winter? Retail value about $100. The reaction you’ll get from wearing Lindsay’s old intimates? Priceless.
(via Women’s Wear Daily)