AL GORE, KEVIN WALL, PHARRELL, MANÃ?, CAMERON DIAZ LAUNCH UNPRECEDENTED CAMPAIGN, CONCERT TO COMBAT CLIMATE CRISIS
Live Earth Concerts in All 7 Continents to Reach Global Audience of Over 2 Billion
Los Angeles, CA Detailing a historic effort to engage billions of people across the globe, Kevin Wall, Al Gore, Pharrell Williams, Cameron Diaz, and the MSN Network today launched Save Our Selves (SOS) The Campaign for a Climate in Crisis.
It will reach people in every corner of the planet through television, film, radio, the Internet and Live Earth, a 24-hour concert on 7/7/07 across all 7 continents that will bring together more than 100 of the world’s top musical acts. Live Earth alone will engage an audience of more than 2 billion people through concert attendance and broadcasts. MSN has partnered with SOS to use its reach to make the Live Earth concerts available across the globe. The Live Earth audience, and the proceeds from the concerts, will create the foundation for a new, multi-year global effort to combat the climate crisis led by The Alliance for Climate Protection and its Chair, Vice President Al Gore.
“We are launching SOS and Live Earth to begin a process of communication that will mobilize people all over the world to take action,” Gore said.
“At MSN, we have the worldwide audience and the technology stage to help unite a global community around SOS and Live Earth,” said Joanne Bradford, corporate vice president and chief media officer of MSN. â€œAnyone around the world with an Internet connection will be able to come to MSN to view not just the concert events, but also an extensive collection of interactive media that will entertain, educate, inspire and ultimately drive change.
We’re not just engaging fans of the Red Hot Chili Peppers and Snoop Dogg, or the Foo Fighters and Faith Hill.
SOS is the most urgent, universal message we have, and SOS will use that signal as a continuous distress call to prompt individuals, corporations and governments around the world to respond to our climate crisis with action.
Wall announced that Live Earth concerts will take place in Brazil, Shanghai, Japan, Johannesburg, London, Sydney, and the Eastern United States.
Beginning today, people can go to http://liveearth.msn.com and begin participating in the global movement, and on 7/7/07, to watch the Live Earth concerts.
Control Room has produced and distributed more than 60 concerts since its founding a year and a half ago featuring Beyoncé Knowles, Madonna, Green Day, Dave Matthews Band, Keith Urban, James Blunt, Snoop Dogg, the Rolling Stones, among others. Its multi-partner network provides a global reach for live offerings through broadband, television, digital movie theatres and mobile phones throughout the U.S. and the world.
The global audience gathered for Live Earth, its ongoing actions, and the proceeds from the concerts, will form the foundation for a new, multi-year international initiative to combat the climate crisis led The Alliance for Climate Protection and its Chair, Al Gore.