Contributing Monkie Sarah Backhouse
Published on December 10, 2008
When asked to explore MIOculture, I must admit I was suspicious. I mean ME-culture I’m familiar with, but MIOculture? And why me — a person who’d (almost) prefer a DUI to DIY, a story for “Home and Garden”? Hmmm.
But then I realized I was already very familiar with MIOculture. It’s the company who created the fabulous 3D wallpaper that adorns the set in our G Living studio. I even helped install it. Well, kind of… Alright, we mocked it up — it’s television, people!
Philadelphia-based design company, MIO is founded by brothers Jamie “the design guy” and Isaac “the numbers guy” – which is obviously a winning combination. Guided by philosophy of “responsible desire” (a motto that sounds better suited for a key party), the duo adheres to eco-intelligent design, which roughly translates as smart, socially responsible manufacturing, marketing and distribution by taking into account durability, energy efficiency, affordability and ease of recycling.
Which brings us to the good stuff — the products.
Their signature item would have to be their 3D wallpapers. G Living chose the Paper Forms V2, made from strategically placed lightweight recycled modules to add color, texture and a cool design to an otherwise dull looking wall. It certainly pops on camera. The brothers are also big on lighting. The capsule light is comprised of two felt shells, one to direct light and the other diffuse it, with is both ingenious and eye catching. And finally, the module tiles, which come in tan and chocolate cork and provide a versatile and affordable way to customize any floor. They’d make a great gift idea for anyone obsessed with jigsaw puzzles or just plain obsessive.
I can just picture myself arranging and re-arranging ad infinitum.