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Nau | As Sustainable As The Great Outdoors
Posted By G Living Staff Monkies On February 23, 2008 @ 12:19 am In Green Report / Media,Style / Fashion / Beauty | No Comments
“Who says innovative outdoor apparel has to clash with the environment?” asks Nau as they proudly showcase their new men’s Fall collection.
I’m a big fan of Nau – both as a clothing line and as a philosophy. Great clothes, great values. Offering functional designs inspired by the balance of beauty, performance and sustainability, their new men’s collection blends style and substance with a hipness that represents the next generation – a generation striving to save the world.
And since fall is my favorite time of year, it’s the season I get most excited about fashion-wise. Sweaters, jackets and various insulators are what Nau is proffering this season – each with their signature simplicity that allows for versatility, multi-functionality while offering no style compromise. And the cool thing about Nau is that their items are produced from organic, recycled, or surplus materials. Using sustainable fabrics and keeping in mind each garment’s full life cycle, the designers at Nau are on the fashion balance beam, tottering between cutting edge and classic.
Even cooler is their attitude. Aiming to be a forward-thinking, lasting and substantive company, they’re admittedly a work-in-progress. Despite maintaining a strict code of conduct for themselves, their suppliers and their manufacturers, they admit on their website that they’ll “screw up sometimes, but we’ll own up to our mistakes and keep moving forward, questioning assumption in our efforts to get better. We invite you to do the same: Question us. Challenge everything we do. It’s the only way we can improve.”
Check out Nau’s new men’s and women’s collections here.
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