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Nau is Near

Posted By G Monkie On January 15, 2007 @ 9:12 am In G Living | 1 Comment

how close are we? So close we can hardly stand it. The full line of Nau products will be available on nau.com at the end of this month [January 2007], and here in Portland we’re cranking to get everything ready for launch. In the meantime, we’d like to extend a sincere thank you to everyone who has taken the time to visit, offer support and ask questions. Questions like “When can I see some clothes already?� Well, in this issue we’ll answer that question, starting with a special pre-release view of the product images going live in just a few weeks.

I recieved the above info last week in an email from the innovative folks at Nau. If you haven’t heard a thing about Nau, here is a bit of background: taken from the Maori word for “welcome�, Nau is not just another outdoor clothing company. “The Nau mission is to combine the generosity of the human spirit and the power of technology with business innovation. Along the way, we’re hoping to sell some really cool outdoor clothing. We seek every opportunity to educate, inspire, influence and disrupt. Once we find the opportunity, we aim to present our case thoughtfully and genuinely. If you want someone to listen, whisper.� Of course, all of their items are made from organic, recycled, or surplus materials, but the designs go far beyond a simple jacket or t-shirt. When it comes to outdoor activities, every item you are wearing or carrying must have a multi-functional purpose. With sustainable fabrics and the full life cycle of each garment in mind, the cutting-edge minds at Nau designed each piece with a beauty that is not found anywhere in stores today.

Those product images can be seen on flickr.com, for all those that are interested. To delve even deeper into the minds of Nau, check out their official blog, dubbed “The Thought Kitchen.�

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