Nicole Bridger | Stylish, Sustainable and Affirming

nicole bridger Nicole Bridger | Stylish, Sustainable and Affirming

Canadians have got to be some of the nicest people on the planet. Handy with a smile and generous with their “neats”, this country has garnered a worldwide reputation for being honest and earnest. I mean, when was the last you got pick-pocketed by a Canadian? See what I mean?

Young designer Nicole Bridger is no exception (not the pick-pocketing thing obviously, the only pockets she’d pick are those associated with garment construction). Believing that the energy you put out is what you receive (call it “The Secret for Dummies”), each piece in Bridger’s eponymous line comes with its own little affirmation “to remind you to say good things to yourself, and to have a really positive day.”

A stint as an intern at Vivienne Westwood in London (England, not Ontario) proved an inspirational and life changing experience for the young designer. Bridger then returned to her native happy shiny Canada, where she collaborated with Lululemon owner Chip Wilson to create the popular eco-casual line Oqoqo. Flash forward to present day and the young designer has just won Generation Next Award for up-and-coming designers at B.C. Fashion Week.

NBD’s Spring/Summer 2008 collection is youthful, fun and flirty. Using all sustainable fabrics with a strong emphasis on organic cotton, her assymetrical dresses, layered tanks and tunics come in the perfect color palette of muted pastels on a background of white. Her two previous collections were equally impressive, cementing her status as one to watch. From the NBD philosophy: “You can trust that we are doing whatever we can to make our garments and company as eco as we can, and are always looking for ways to do it better next season.”

Can’t argue with that.



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