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No Prius For James Bond

Posted By Sarah Backhouse On February 15, 2008 @ 12:00 pm In G Living,Pop Culture / Celebrities | 1 Comment

Bond. James Bond. But what’s his middle name? Greenhouse? Planetary destroyer? It might as well be. Pete Bethune, the skipper of the world’s fastest eco-boat, has slammed the producers of the latest installment to the world’s most successful movie franchise for “glamorizing CO2-emitting gas-guzzlers”.

In the upcoming film, “Quantum of Solace”, Bond drives a variation of the Aston Martin DB9, which the UK’s Environmental Transport Association deems as one of the ten worst cars to drive. Others in the list include the Lamborghini Diablo Roadster, the Ferrari Supermerica and the Bentley Azure. So, check your garages people, you maybe harboring an environmental horror.

Bethune auctioned off his home to fund the Earthrace, which is described as a “78 foot wave-piercing boat that runs exclusively on biodiesel and has a net zero carbon footprint”. It went on to beat the round-the-world speed record by powerboat, proving that being green is both fast and cool.

“It’s about time movie producers started acting responsibly,” Pete says. “James Bond is an iconic figure, a role model seen as the height of cool. The Bond movies provide an ideal platform to raise awareness of these new green technologies, and it is irresponsible for movie makers to completely neglect this. Whilst the planet is irreparably damaged, audiences across the globe are being taught not to care. We all have a duty to use every possible method at our disposal to limit our effect on the planet – James Bond included.”

Yeah, James — so before you down another martini, kill someone or drive a gas guzzler (rather dangerously, I might add) — think about the message you’re sending.

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