Contributing Monkie Sarah Backhouse
Published on February 5, 2009
I’m gaga over nude’s modular, sleek and sexy packaging. That there’s stuff inside of it is a frankly a bonus. The hottest thing to come out of the UK since Kate Moss, nude is the brainchild of Bryan Meehan, the man behind the Fresh and Wild organic food stores — the UK’s answer to (and now owned by) the U.S.’s Whole Foods.
nude’s skincare line features cleansers, water, moisturizers and treatments, which are made from primarily organic, luscious ingredients such as “cupuacu, manketti, baobab and avellana to provide essential fatty acids, nutrition and hydration for soft, supple skin”. I personally recommend the Age Defense Intense Moisture, which contains buriti oil to provide antioxidant protection and smells like teen spirit (at least those teens that smell like vanilla). Airless packaging limits the need for preservatives and, needless to say, none of the products have been tested on animals.
In addition to skincare, nude offers a range of internal supplements. With four unique blends – “nourish”, “hydrate”, “detoxify” and “defend” — the supplements combine probiotics with super critical herb extracts that optimize “bioavailability, absorption and potency” to defend against the signs of aging.
Sounds impressive. And let’s face it, taking supplements never looked so attractive.
Which brings us full circle back to the superficial. The packaging is made from type 5 polypropylene recyclable plastic packaging, 40% of which is made with post industrial recycled plastic, with a sleeve made from of biodegradable starch. The carrier bags, gift bags and stationery are made from sustainable, recycled and reclaimed materials and printed with non-toxic inks.
So, satiate your inner design aesthetic and adorn your bathroom cabinet with the coolest looking curvy-linear bottles and jars. (And the stuff inside works a treat, too.)