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Nvohk | Customer-Driven Eco Surf Wear

Posted By G Living Staff Monkies On June 8, 2008 @ 3:36 pm In G Living,Style / Fashion / Beauty | No Comments

>Despite the efforts of many talented and dedicated designers, it looks like it will be a while before environmentally responsible fashion becomes the norm. Luckily for the planet, we’ve got a whole host of up and coming designers wanting to do their part. And in some creatively clever ways.

Nvohk (pronounced “invoke”) is “an eco-clothing company managed by the people who wear it”. Producing responsible surf-inspired clothing using sustainable materials like bamboo, their aim is to produce quality products with the environment in mind.

The really interesting part is they way they’re going about it. In order to “develop and launch a new lifestyle brand that blends social responsibility and financial performance”, owner/creator Brendan Lynch is utilizing a new customer-driven format that (according to the company’s press release) “combines the best of crowdsourcing and crowdfunding business models”.

What this basically means is that customers are invited join in the fun for a nominal fee in exchange for the opportunity to play an active role in the company’s decision-making process and its support of environmental causes.

Sound complicated? It’s not, really. Members contribute annual membership dues of $50 and in return will receive regular business updates and be invited to provide ongoing feedback and help make major business decisions. On-the-table issues will be available for perusal online and members will have the opportunity to cast their vote. When a consensus of 60%+ is reached, Nvohk’s management team will act on the decision. In addition, members will earn reward points based on 35% of net profit.

Sound a little nutty? Perhaps. But a nut to one may be a genius to another. And almost 2,000 people have signed up since December.

For more info, check out their website.


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