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Passenger Pigeon | Chirpy Ethical Designs

Posted By Sarah Backhouse On March 2, 2008 @ 6:05 pm In G Living,Style / Fashion / Beauty | No Comments

When the Europeans first arrived in North America, the passenger pigeon was the most common bird in the country. 500 billion of them swarmed the skies (which is pretty scary, when you think about it). But the pursuit of pigeon meat for food combined with habitat destruction meant that by 1914 the bird was extinct. Luckily for us, the Passenger Pigeon lives on in name and spirit, thanks to an eco-conscious Canadian clothing label.

Designers Heather Schibli and Wendy Traas want to do their part in preserving the environment. So, they opt for organic cotton, pesticide-free hemp and tencel — a natural, fully bio-degradable cellulose found in wood pulp — to create their eco-chic garments, which are all designed, sewn and screen-printed locally in Toronto.

Spring/Summer 2008 is looking particularly chirpy: the Blue Alee dress in 100% cotton is fresh and feminine, while the keyhole detail adds a dash of daring do; made from organic cotton and soy, the grey galley dress’ exquisite print and off-shoulder bow is sexy yet girly; finally, you can’t go wrong with the black dinghy dress in organic cotton poplin. Love the white shoes… the combination screams summer picnic.

Get yours before it flies away for good.

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