Contributing Monkie Sarah Backhouse
Published on November 20, 2008
Vacations, Wimbledon, gelato, the Hollywood Bowl concert series, gladiators (the sandals, not the blokes — tho I’m open to the latter), daylight savings, alfresco dining… summer certainly has its fair share of balmy perks. Unfortunately, it also comes with baggage — specifically in the hair department.
Dry, dehydrated locks are bad enough, but to add insult to injury, getting bleached out by the sun is just unbearable. It might be okay if you’re a blonde — heck, some you lemon heads even encourage it — but for a brunette like me, having your rich auburn hues blown out to brassy red is not a good look.
Thankfully, PureOlogy specializes in hydrating and protecting color treated hair.
As their slogan goes, PureOlogy is serious about color care. They’re not tested on animals and their 100% plant-based formulas can be found on the locks of Hollywood’s hottest celebrities from Alyssa Milano to Ali Larter. It seems everyone wants a piece(y) bit of this sought-after product. (And yeah, no celebrity sports natural hair color anymore — that would just be insane).
PureOlogy’s shampoos, conditioners, masques, serums and styling products cater to every type colored hair — hair need of hydration, volume or super-straight smoothing.
Their new arrival, the NanoWorks Luxury Hair Masque, promises to revive and restore hair with the ultimate anti-age treatment. (Yes, hair ages too — get over it). Acai Berry, Pomegranate and Blueberry deliver a surge of powerful anti-oxidants, while certified organic botanicals like Shiitake, Mannentake and Mucor Miehei infuse hair with high quality protein. UVA/UVB and Heliohenoi sunscreens maximize color retention, while Jasmine, Vanilla, Amber and Rose create an exquisite “allergen-free” fragrance.
So, come on, summer, give me your best shot. My luxurious dark brown locks are ready to stand their ground.