Contributing Monkie G Living Staff Monkies
Published on April 10, 2008
I know a dryer abuser. (No names — but if you’re reading this, you know who you are.) This person will use a kitchen towel to dry the dishes and then throws the towel in the dryer rather than letting it hang to air dry (for which there is more than enough time between meals!). This person has also been known to be running late for work, and rather than whip out the iron to press a shirt, simply sprays it with water and tosses it into the dryer.
Crazy, I know. But I’m not kidding.
I’ve suggested that this is an unnecessary waste of energy (and money), but my words have fallen on deaf ears. I was thinking of staging an intervention when I read about a new campaign from Australian company Hills.
In the hopes of getting Americans to eschew their dryers in favor of the old-fashioned air drying method, the company (which has been making Hills Hoist clothes lines since 1946) has lined up a list of celebrity spokespeople to push their products, the use of which (according to their release via Ecorazzi) “has declined steadily since the 1950s as adoption of appliances went mainstream.”
Celebrity air drying fans include Rachel Bilson, Olivia Newton-John (who could convince me to do just about anything), Dannii Minogue (who might somehow be able to conserve energy by removing unnecessary letters from her first name) and Lost’s Kimberly Joseph.
This is good news for my dryer abusing friend, who was an avid fan of Bilson’s show, The O.C. And for the American home, in which the clothes dryer is the second largest energy-using appliance. (First prize goes, of course, to the refrigerator.) Hopefully Rachel’s endorsement will inspire my friend (and others) to cut down on their dryer abuse.
According to the campaign’s new line dry it website, “the Hills are almost alive, but not quite.” Which explains why their site is just a one-pager with very little info. But you can add your name to the Hills Eco-Revolution database for campaign info and energy saving updates.
Hopefully with their help, we can stamp out dryer abuse.