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SECCO | Not For the Humorless

Posted By Sarah Backhouse On February 15, 2009 @ 4:00 pm In G Living,Style / Fashion / Beauty | No Comments

Finns have a unique sense of humor. Anyone’s who’s seen Aki Kaurismäki’s masterpiece “Drifting Clouds” knows what I’m talking about.

The concept of transforming used materials into funky new products is not a new one. However, Helsinki-based SECCO’s tongue-in-cheek take on post modern design had me at their homepage, which reads like a Dr Seuss story: “SECCO was born in the Electronic Waste Age in Wasteland, in a small village in a valley between the Rubber Hills. On the horizon, you can just make out the giant Computer Mountains where the river of Qwerty springs. At the edge of the forest that surrounds the village, you can find the LP-Towers reaching towards the white clouds. From the top of the towers you have a breathtaking view across Wasteland…”

I’m sure you’re thinking, “Okaaaaaay. Enough already!” But stay with me…

Qwerty Products reuses keys from keyboards or typewriters to create jewelry, hairbands and rings, while inner tubes from cars and tractors are transformed into handbags at Rubber Hills. Mobile phone keys become earrings, while seat belts get a new lease of life as shoulder bags on Electronic Avenue. Can you guess what happens at LP-Towers? Yep, old records become bracelets, rings, even a CD holder. And finally, flowers made from discarded zippers bloom at Wasteland Gardens.

Recycled AND imaginative. What’s not to love?

SECCO is comprised of a group of designers, producers, material collectors and recyclers united in the goal of creating innovative, sustainable products from waste materials, thereby closing the material cycle once and for all.

And if they choose to do it with a quirky Finnish narrative — all the more entertaining for us.

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