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SIGG | What The Cool People Are Sipping

Posted By Sarah Backhouse On October 10, 2007 @ 11:36 pm In Traveling & Cool Stuff To Do | 1 Comment

Your brand of water is definitely a status symbol, with the current top dog being Fiji. Watch the way the über-trendy clutch it with the same intensity as they would a Gucci tote. In at number two, fresh from the French Alps, is the perennial favorite Evian, followed closely by the smart design of Smart Water. Next tier down, Arrowhead – which, if you live in Los Angeles, should really be higher up on the water chain, given that it’s local. Then comes Dasani and Aquafina, which is basically tap water, and finally, Kirkland. (The Costco brand may be well priced, but it just doesn’t cut it with the cooler kids.)

But if all this branded water hierarchy is giving you a headache, there’s another way to go: fashionable water bottles from SIGG. This Swiss company has been around for 100 years, but in the past few years its popularity has surged. These stylish bottles come in 140 designs with 22 interchangeable caps. You can even design your own, choosing from over 1,000 possible configurations. (My personal favorite is the SIGG Jungle.)

But it’s not all about the superficial. There are environmental and health benefits to be enjoyed.

Whereas most single use PET plastic bottles are never recycled — 30 million are being dumped into U.S. landfills everyday — SIGG aluminum water bottles are both recyclable and biodegradable. On top of that, considering that 40% of bottled water started out as tap water anyway, why pay for it? Why not fill up your stylish, functional SIGG with fresh filtered water? You’ll also be avoiding the harmful chemicals found in hard plastics.

Forget Fuji – you can be cooler than that. You can be as cool as Madonna, Demi Moore and Cindy Crawford, all SIGG celebrity converts who choose to sip H2O from reusable water bottles, dahling.

Check out SIGG here.

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