Contributing Monkie Sarah Backhouse
Published on June 24, 2008
Poor Lexus. In what will surely become the stuff of legend, the luxury carmaker recently gifted Sir Paul McCartney the prestigious Lexus LS. That this 5 liter, V8 ‘hybrid’ only gets 19 mpg, is by the by. It’s the method Lexus delivered the car to the former Beatle that’s raising eyebrows.
Flying the Lexus LS the 5,966 miles from Tokyo to London via cargo plane led one enterprising journalist (and certified math freak) at gas2.org to calculate the car’s mpg whilst en route to Sir Paul’s garage. The result? An abysmal 4mpg. And that’s before the car even hits the open road. Obviously this wasn’t a malicious ploy by Lexus to screw the environment, rather a PR snafu almost as behemoth as the car itself.
But rather than Lexus bash — I personally have a soft spot for the luxury auto maker who specialize in transporting social conscience’s to the super-rich – this episode is indicative a broader trend within the green movement: the piecemeal desire to do good whilst not considering the bigger picture. For example: eating organic blueberries (good), they’re flown in from Chile (not-so-good); Vanity Fair green issue (good), printed on regular paper (not-so-good); alternative fuels (good), made from corn (not-so-good). The moral of the story is to be mindful of the total carbon output — so that the right hand knows what that left hand is doing. It appears in this new green world ambidexterity is king.