Contributing Monkie Sarah Backhouse
Published on October 9, 2008
39” 19” 33”. No, Pamela Anderson hasn’t had (another) rib taken out. These vital stats belong to another impossibly proportioned buxom blonde: Barbie. The slogan is just one of the straight-forward social messages of the new high-end T-shirt line, Social Atelier.
SA is the brainchild of LA-based design team, Andrei Najjar and Yael Afriat, who’ve made it their mission to raise awareness on global issues by utilizing cutting edge fashion. Their debut collection features seven T-shirts, each paying homage to a different global issue: “Stop Genocide” represents Darfur; “No One Wins in War” on the war in Iraq; and “Same Love One State” on the issue of gay marriage. Other causes include global warming, poverty, AIDS and the above mentioned body image. The T-shirts are all 100% organic cotton (what else?), they come in black, gray, blue and white, and retail for a cool $88.
The duo are putting their money where their mouth is, too, by donating 15% of all proceeds to the Save Darfur organization. They’ve specifically chosen to endorse the Solar Cooker Project, which provides solar powered ovens to Darfurian refugees.
Their call to action has certainly worked on me. After attending the recent launch of their label at American Rag in Hollywood, I was immediately fixated and had to own one.
Yes, the power of fashion is truly awesome. Now if could just find a way to squeeze into a 19” waist…
For more info, check out Social Atelier’s website.