Exclusive Interview with Designer Andrei Najjar Co-Founder of Social Atelier

social atelier interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social Atelier

When it comes to ethical fashion, it doesn’t get much cooler than Social Atelier. The LA-based T-shirt line can be found at the most desirable shopping addresses, both physical and virtual. With an opinion on everything — from Barbie’s vitals and the war in Iraq, to AIDS and global warming — they’re not afraid to speak the TRUTH. Their signature big bold fonts will be as permanently etched onto your retina as they are on their buttery soft 100% organic cotton tees. We caught up Social Atelier co-founder and co-designer, Andrei Najjar.

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierSarah: How did your label come about?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: Social Atelier was born out of a need to create awareness for social issues in the world. Fashion is our handwriting for this.

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierSarah: Why did you decide to become a green designer?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: I think we didn’t intend to be a “green designer,” but rather thought, “why not?” If there are fabrics available like organic cotton and bamboo, we should use these and do everything we can to help the world out.table width=”550″ border=”0″ cellspacing=”0″ height=”5″>

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierSarah: What’s your inspiration?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: Dreamers — people who shift paradigms.

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierSarah: If you had to describe your work for someone who hasn’t seen it, what would you say?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: In-your-face, socially active graphic t-shirts with a NY-noir street look.

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierSarah: Top three fabrics and why?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: Bamboo, bamboo, and bamboo. It is very sustainable, can be raised with fewer chemicals, and has antimicrobial properties. Also, it is incredibly soft.

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierSarah: Is it more challenging being a green designer than a regular designer?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: I do not think so. We do not actively position ourselves as green designers, but it is also a key element of the production process. For us, it’s just sort of a standard to be green. It’s how the world should be.

sacialateliers 01 Exclusive Interview with Designer Andrei Najjar Co Founder of Social Atelier

social atelier 002 Exclusive Interview with Designer Andrei Najjar Co Founder of Social Atelier

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierSarah: When did the environmental bell ring for you?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: We live in California, where the eco-consciousness movement is very active and supported. But I remember how hot I thought the summer of 2006 was and how important it was for me personally to become even more eco-conscious.

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierSarah: What environmental achievement are you most proud of?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: We are trying to make the company as paperless as possible. This has been challenging in dealing with large retailers, but we are hoping they move toward this as well.

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierSarah: Top three green sites and why?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: Greenopia, MySpace Impact, and G Living Network. All fuse style with substance, which is what we are about.

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierSarah: Top three green products and why?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: Earthwise reusable shopping bags, our stuff, and concentrated eco-laundry detergent.

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierSarah: How do we get the average American to embrace green?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: Speak loud and do it in a way that is well-digested to the American public. I think the days of unbathed hippies have evolved to very stylish green expressions.

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social Atelier Sarah: Whose fashion sense do you most respect and why?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: There are too many to list here. They range from Tim Hamilton and Corpus to more established players like Tom Ford and Diane von Furstenburg. All have stood for something.

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierSarah: Where do you shop?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: American Rag in LA is my hands-down favorite for both vintage and modern gear. I also like Target.

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social Atelier Sarah: What items would make up your capsule wardrobe?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: A v-neck, slim jeans, black Converse Chuck Taylor All-Stars, and maybe a fedora or some hat.

sacialateliers 02 Exclusive Interview with Designer Andrei Najjar Co Founder of Social Atelier

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social Atelier Sarah: Will all fashion be sustainable in the future?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: I do hope that more companies follow the lead of players like Patagonia and work toward recyclable clothing. There is so much new production of clothing each year that is unnecessary. I would love to see a world where you could turn in clothes for new ones that are reconstructed from old ones.

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social Atelier Sarah: What’s in current rotation on your iPod?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: Augustana’s album.

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierSarah: What’s your mode of transport?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: I love my Prius.

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social Atelier Sarah: What are you enjoying eating?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: Sushi

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social Atelier Sarah: How do you chill out?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: We do a lot of events, so when I chill out it is usually in the gym completing the mind-body-soul link.

Check out Social Atelier’s line here.

  • http://freekarma.net freekarma

    Hey Andrei nice work. I don't know if you remember me from the Fred Segal show you did in LA sometime ago. I was Dianne York Goldman's assistant (with Philip Meyers)

    Anyways glad to see you are still doing well with the Social Atelier.

    Feel to call and connect with me anytime. My cell is 206.2183301

    Rick

  • http://www.cafesoiree.com sheri'

    when will the line be available online?



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