Starck Struck | French Designer Turns Green

philippe starck 003 Starck Struck | French Designer Turns Green

The name of world famous French designer Philippe Starck first entered my lexicon back in 1999. I had just set foot inside the newly opened Starck-Schrager boutique hotel, St Martins Lane, and I was smitten. A combination of modern, baroque, minimalism, wit and irony, it was a design like I’d never seen before. Next came the lavishly luxurious Sanderson, which is best described as a “surreal Cocteau-like dreamworld”. Stateside, you’d already been spoilt by NYC’s Paramount, Miami’s Delano and LA’s Mondrian — but at that time in London, the Starck influence was epic.

Once on my radar, there was no stopping me. I greedily devoured everything Starck from the ambience of Cafe Costes in Paris and the stunning interiors of the Felix restaurant at the Peninsula Hotel in Hong Kong to the cult Juicy Salif he designed for Alessi.

Where’s all this leading? Simply put, having already conquered the world’s hotels, restaurants and product design, this prolific and influential designer is now turning his attention to green. We know this because G Living spoke exclusively with him on the green carpet at the EMAs.

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And I hate to admit, but I was a little star struck.

Speaking about plans for a green apartment building at 10777 Wilshire Blvd, between Beverly Hills and Westwood, the designer declared: “I’m here to redesign architecture in LA. A new type of architecture. A new lifestyle and way of thinking architecture. It’s time to do it. It’s a duty, a priority. And we come with a new idea of democratization — high tech, creativity for ecology.” (It sounds better with a French accent.)

At 6 stories high, the building will consist of 68 unit luxury apartments ranging from 2,000 to 3,800 square feet. Other luxury amenities include a gym, a rooftop pool and a jacuzzi. It’s scheduled for completion in 2009.

When pressed about his inspiration for green, Starck simply said “The idea is tomorrow will be less. It if is not less, we are dead.”

For more on Philippe Starck, check out his site.

philippe starck 002 Starck Struck | French Designer Turns Green

philippe starck 008 Starck Struck | French Designer Turns Green



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