Take one clean, modern space, add a luxury product line, throw in some celebrity clientele and until recently you’d be on your way to a successful beauty boutique. But now there’s a new factor to consider: green. Or, if you have an appreciation of the French language like Renata Helfman, vert. Helfman, a make-up artist to the stars, recently opened her high-end luxury retail store on trendy Abbott Kinney in Venice, California, visited by Molly Sims & Alicia Silverstone. Specializing in all-natural planet-friendly organic products from around the world, Vert also boasts educational seminars and workshops on all things green.