Smart Car Goes Electric In October … Ad Campaign Pure iPod

0 Smart Car Goes Electric In October ... Ad Campaign Pure iPod

Smart the little egg car that could, is adding a new type of engine to their cars, yes, a pure electric. Great news right? Well, yes and no for me. The only time I drive is when I trek back to L.A. or head out on a long trip, so all of the new electric cars rolling out really wont do me any good. I am holding out for a pure electric with a generator of some kind. Like the Chevy Volt, which is coming out soon. I hope it is going to be nice, less hmm how can I say this, less crappy than most of their cars. Plus, I hate the Chevy logo :( can’t they update that thing?

Back to the Smart Egg Car. If your a commuter and rock an iPod / iPhone, now this would be an amazing car for you. It has a range of 80 miles per charge, which should be plenty for most people. Plus it charges up from 20% to 80% in less than 3 hours. So, once you get to work you could always top it off. I haven’t see the pricing, but I am sure it wont be much more than their standard gas models, which are super cheap. Less than $20k for most models. Plus, with the Smart Car, you get the cool/fun factor, which the iPod style ad above seems to be screaming out who the target market is. The young ones, the cool ones, the ipod rocking, “G” living youth culture of the world. It’s about time products made for the “G” generation are finally here. More power to Smart Car, I hope they sell millions of them.

If you get one, send in your picts to G Living we would love to see them and hear about how you feel about pure electrics. Do they work for your lifestyle? Will you be buying one? What do you think of Chevy and the Volt or any of the new electrics rolling out?

smart electric car 01 Smart Car Goes Electric In October ... Ad Campaign Pure iPod

Chevy | An American Revolution?

chevy alternative fuel car Chevy | An American Revolution?

I definitely like where Chevy’s going with their new ad campaign, Gas-Friendly To Gas-Free, but I’ve been duped by a good ad campaigns in the past (think New Coke). So let’s take a deeper look at what Chevy is really selling us this time around, beyond the shiny green layout in the middle of Vanity Fair and other magazines.

Chevy unfolds their new green thinking in a five-part plan, but really, there’s only one part of the plan that’s selling cars now: their Fuel Efficiency category. Chevy is hyping their bio-friendliness saying eight of their 2007 models get 30 miles per gallon or better on the highway. None of which, of course, are their super popular trucks and SUVs. But they get to that, as the ad claims to offer the best V8 fuel economy of any full-size pick-up truck (that’s right, they use V8 and fuel economy in the same sentence). However, the fine print says it’s only for the two-wheel drive variety, which isn’t nearly as popular as the four-wheel drive variety, and it still only gets 22 miles per gallon on the highway. And what about the ever-popular Tahoe, the symbol of American over-compensation? Well, they spin that by saying it gets better standard highway fuel economy than 12 smaller SUVs with an estimated 21 miles per gallon highway. I’m sure there’s a lot more than 12 smaller SUVs on the market for one thing. Plus, isn’t 40 the new 20?

chevy alternative fuel car02 Chevy | An American Revolution? Continue Reading / See Additional Photos

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