Nothing screams clean more then the heady whiff of bleach or hospital strength disinfectant, right? Wrong, wrong and wrong again. We all know that the chemicals in conventional cleaning products are as horrible for our health as they are for the environment. That’s why the real housewives of Orange Country and New York City are opting for a greener approach to cleaning their homes. And where these early adopters lead, the rest of the country will follow: just look at the popularity of breast implants.
But seriously, using non-toxic cleaning products in your home is a no-brainer. In the same way asbestos is now outlawed, I’m sure one day we’ll look back on the days of 2-butoxyethanol (EGBE), sodium hypochlorite, sodium dichloroisocyanurate with a certain nostalgia, I mean nausea.
Supply seems to be meeting demand with a host of green cleaning companies springing up nationwide. Executive director of the Association of Residential Cleaning Professionals, Perry Phillips, explains: “It’s definitely a trend in our industry, more and more customers want their homes cleaned in a health-conscious way.” What’s more, customers are happy to fork out premium prices for the service, which is often due to the higher costs of eco-products.
In addition to eco-maids armed only with Seventh Generation, Ecover, Method, vinegar and baking soda, this new breed of green cleaners also offers education and consulting services; eco-painting; eco-janitors for the workplace; even (eh-hem) space blessing and energy clearing.
Okay maybe that last stuff is little new age-y, but as far as cleaning services are concerned, there’s no doubt in my mind that green is the new clean.
(photos by Simon Pais-Thomas)