Exclusive Interview with Designer Andrei Najjar Co-Founder of Social Atelier

social atelier interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social Atelier

When it comes to ethical fashion, it doesn’t get much cooler than Social Atelier. The LA-based T-shirt line can be found at the most desirable shopping addresses, both physical and virtual. With an opinion on everything — from Barbie’s vitals and the war in Iraq, to AIDS and global warming — they’re not afraid to speak the TRUTH. Their signature big bold fonts will be as permanently etched onto your retina as they are on their buttery soft 100% organic cotton tees. We caught up Social Atelier co-founder and co-designer, Andrei Najjar.

q question interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierSarah: How did your label come about?

a answer interview Exclusive Interview with Designer Andrei Najjar Co Founder of Social AtelierAndrei Najjar: Social Atelier was born out of a need to create awareness for social issues in the world. Fashion is our handwriting for this. Continue Reading / See Additional Photos

Starck Struck | French Designer Turns Green

philippe starck 003 Starck Struck | French Designer Turns Green

The name of world famous French designer Philippe Starck first entered my lexicon back in 1999. I had just set foot inside the newly opened Starck-Schrager boutique hotel, St Martins Lane, and I was smitten. A combination of modern, baroque, minimalism, wit and irony, it was a design like I’d never seen before. Next came the lavishly luxurious Sanderson, which is best described as a “surreal Cocteau-like dreamworld”. Stateside, you’d already been spoilt by NYC’s Paramount, Miami’s Delano and LA’s Mondrian — but at that time in London, the Starck influence was epic.

Once on my radar, there was no stopping me. I greedily devoured everything Starck from the ambience of Cafe Costes in Paris and the stunning interiors of the Felix restaurant at the Peninsula Hotel in Hong Kong to the cult Juicy Salif he designed for Alessi.

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Nicole Bridger | Stylish, Sustainable and Affirming

nicole bridger Nicole Bridger | Stylish, Sustainable and Affirming

Canadians have got to be some of the nicest people on the planet. Handy with a smile and generous with their “neats”, this country has garnered a worldwide reputation for being honest and earnest. I mean, when was the last you got pick-pocketed by a Canadian? See what I mean?

Young designer Nicole Bridger is no exception (not the pick-pocketing thing obviously, the only pockets she’d pick are those associated with garment construction). Believing that the energy you put out is what you receive (call it “The Secret for Dummies”), each piece in Bridger’s eponymous line comes with its own little affirmation “to remind you to say good things to yourself, and to have a really positive day.”

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