Don’t feel like dressing all prissy, but still want to hold maintain that girly side? Then Anna Cohen’s designs might be the style for you. Fashionable and sensible, these garments are made for today’s women.
Cohen wants to design a product that is environmentally friendly; however, she claims that in today’s world, it is almost impossible to be 100% sustainable. Cohen does make it a point to be aware of the entire process of her clothing line from raw materials to disposal – the entire life cycle of her product.
On her website, Anna Cohen describes how she maintains her 75% sustainability. Using local organic materials, recycled materials, limiting the use of packaging and using recycled office products, Anna believes her company is doing its best to obtain as close to 100% sustainability as possible.
So, what can the green fashionista look forward to, fashionwise, in the spring/summer of 2008? If you were at Econouveau, a “collection of the most innovative eco-fashion designers in a non-traditional runway show crafted for an audience of 1,500 international press, buyers and eco-conscious celebrities and influencers”, this past weekend, you’d be in the know. But if you weren’t, don’t fret. G Living was there on your behalf.
In depth coverage is coming soon. But here’s a sneaky preview:
Los Angeles-based designer Amanda Shi kicked off the night with the latest offerings from Avita. The theme of her collection, Global Fairyland, featured a lot of pretty pastels, mini dresses, knits and florals — many of them made from her fave eco-fabric, organic cottons.
What’s the difference between a woman with a great sense of style and one who’s eco-conscious? Absolutely nothing. That’s the premise behind the Toggery Collection by Kate D’Arcy. The up and coming eco-chic designer makes living the “G” lifestyle look good. She describes her line as a blend of contemporary design made with environmentally responsible fabrics.
And Speaking of fabrics, Kate incorporates organic cotton and sustainable dyes into all of her collection. She even gives back to her home state of Pennsylvania by having all of the fabrics she uses sewn and dyed there.
Her designs are available in a variety of colors and styles. You can go with a casual earth tone tank top and jeans in the daytime and then shine in a bright mini-dress in the eveniung. I’m digging the “Cristobal” elbow sleeve capelet made from 100% organic cotton fleece. Then there’s the “Kathleen” dress made from 100% organic Supima cotton. In case you’re wondering (like I was), Supima is an abbreviation for Superior Pima.
Undoubtedly, indubitably, definitely: celebrity sells. There’s no doubt about it. For any designer — green or otherwise — nothing gets your garb flying off the racks like having it worn by A-listers in the league of Kate Moss, Jade Jagger or Gwyneth Paltrow.
But what if these celebrities were the designers themselves? This is the perspicacious premise behind LENY (Limited Edition New York), a tee shirt and tote line that donates its net profits to environmental causes.
You may think it’s easy for me – shielded away behind my macbook pro — to wax lyrical about being a socially responsible citizen. Sure, I talk the talk. But do I walk the walk? Oh yes, gentle reader, I do. Especially when ethical designer Carol Young’s Los Feliz boutique is literally around the corner from my abode. Not only am I walking the walk, I’m also buying it local, which more than justifies the non-essential purchase of a white moth microfiber cowl neck dress (which I had to get after I was informed by a sales assistant that I resembled “a post-apocalyptic Jacqueline Kennedy”).
There’s nothing like giving birth to inspire inflated ideas of one’s own creativity. It’s like, wow, I just created human life, what can’t I do? Er… well, a lot actually.
Luckily this wasn’t case for Karen Stewart and Howard Brown, whose ethical clothing brand Stewart + Brown was born, alongside baby Hazel, back in 2002.
Spying a hole in the fashion industry for high quality, stylish clothing with minimal impact on the planet, the couple decided to capitalize on their complementary skill set. Karen is a trained painter cum designer who had previously worked at Urban Outfitters and Patagonia. Howard is a graphic designer and brand development guru who also worked at Urban Outfitters as well as Microsoft, X Games and Anthropologie. Together, this husband and wife design duo have created a collection of flirty, functional and highly fashionable pieces.
Target’s GO International banner offers the hoi polloi a chance to wear designer clothing for a fraction of the price. In the past, the Minnesota-based corporation has collaborated with cutting-edge designers like Alice Temperly, Proenza Schouler, Loeffler Randall, Patrick Robinson and Jovovich-Hawk. But this time it’s different. For its eleventh GO venture, Target will be delivering certified organic clothing by teaming up with ethical icon Rogan Gregory.
Gregory is rock star in the green fashion scene, carving a niche with his own label, Loomstate, as well as Ali Hewson and Bono’s label, Edun. So, what would tempt this stickler for sustainability to join forces with a mass retailer like Target (who — let’s face it — hasn’t had the most stellar environmental record to date)?
“Goodbye For Nau” begins the sad letter on the Portland, Oregon-based sustainable apparel company’s website as it announces its closure after only 14 months in business. Despite the organization’s plan to turn retail as we know it upside down and establish new methods of shopping for clothes that promote greener and more responsible living, some critics say their overly ambitious business model was not as sustainable as their products. Nau, on the other hand, says the tight credit market is to blame.
One often hears horror stories of green fashion in the bad old days. Tie dyes and hemp tunics, more Haight Ashbury than even Mary-Kate and Ashley. But then came talented, ethically-driven designers who cared about environment, their customer’s health and the working conditions of the people making their clothes. Socially conscious consumers heard the call (and saw the fashions), and here we are today with high-end department stores like Barneys and Saks Fifth Avenue carrying green lines. In the case of the latter, you can find them online at the “Green House — Home of Eco-Smart Style”. Continue Reading / See Additional Photos
Launched in New York City back in 2004 by Rogan Gregory and Scott Hahn, Loomstate is quite simply the coolest ethical demin line around. The name itself maybe derived from a century old term for just-woven fabric but the result is timeless, effortlessly casual and quintessentially American. With a firm foundation in jeans and tees — which now extends to hoodies, shoes and beyond — Loomstate not only creates its garments from certified organic cotton, its fashion forward designs also create demand for these garments.
The last word on Scandinavian eco-luxury has got to be FIN. This socially conscious label, which already enjoys a firm following in its native Norway, will be rocking the runways of London’s fashion week next month. With an ethical spin on timeless classics like trench coats, asymmetrical dresses, pencil skirts, tuxedo blouses and denim, FIN would be a welcome addition to any fashionista’s capsule wardrobe Continue Reading / See Additional Photos
If you’re looking for a slice of sustainable style that stands out from the crowd, you’ll find it in the one bedroom Brooklyn apartment of designer Caitlan Mociun. Her eponymous label (which is pronounced “motion”) has gorgeously graced the pages of Nylon, Elle and Anthem, and her best selling mumus are favored by young & famous fashionistas like Mischa Barton.
A graduate from Rhode Island School of Design specializing in textile design, Caitlin is self-taught in garment construction and pattern making. Not bad for someone whose front tie dresses are often credited with having the “perfect fit”. But what sets Mociun apart are the prints. Her quirky textiles could stand alone as works of art, and each garment is hand printed by the designer. Cailtin favors sustainable fabrics like organic cotton and bamboo, but is looking into other eco- textiles like “a synthetic fabric that is made from recycled airbags. It’s a beautiful and interesting fabric, which simultaneously cuts down on waste”.