Righteous, In Any Language | Exclusive Interview By Sarah Backhouse

righteous 09 exclusive interview 01 Righteous, In Any Language | Exclusive Interview By Sarah Backhouse

Exclusive Interview With Designers Kajsa Cappelen Holst and Paula Kermfors

The last time I wrote about this stand-out Scandinavian fashion label, I was lamenting the fact that their website was in Swedish. Righteous Fashion’s beta site had me in the throes of agony and ecstasy: the stunning ethical designs drawing me in; the Swedish lexicon causing flashbacks to numerous frustrating and unsuccessful attempts at assembling Ikea furniture. What was I to do? It all too much for an ethical fashionista with an aversion to plywood to bear.

Well like any good journalist (eh hem), I wrote to Kajsa and Paula to inform them of my predicament, and guess what? They created an English version. Just like that. It’s this can-do attitude, this desire to constantly improve and this patience with the linguistically-challenged that’s been the secret to their success. So without further ado, let’s meet the design duo whose clean lines and organic materials have created waves in the Scandinavian fashion world and beyond.

q question interview Righteous, In Any Language | Exclusive Interview By Sarah BackhouseSarah: When did the environmental bell toll for you?

a answer interview Righteous, In Any Language | Exclusive Interview By Sarah BackhouseKajsa / Paula: As a company our aim was to work with fair trade, but going to Uganda seeing the impact the production environment had on people, making our clothes ecological as well was a given. To be frank it was the only way.

righteous 09 exclusive interview 02 Righteous, In Any Language | Exclusive Interview By Sarah Backhouse

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Future Fashions | Top Designers Tackle Sustainability

futurefashion 02 Future Fashions | Top Designers Tackle Sustainability

Sustainable Bottega Veneta? Green Yves Saint Laurent? Ethical Burberry? Socially conscious Marni? Don’t pinch yourself. This isn’t an eco-fashion wet dream. FutureFashion is a runway show comprised of 30 looks from the world’s leading designers using only sustainable materials.

Held recently at Gotham Hall in NYC, FutureFashion is an initiative of leading non-profit and innovator of sustainable business solutions, Earth Pledge. “We are thrilled that the design community has embraced the challenge of designing with sustainable materials.

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