Exclusive Interview With Designers Kajsa Cappelen Holst and Paula Kermfors
The last time I wrote about this stand-out Scandinavian fashion label, I was lamenting the fact that their website was in Swedish. Righteous Fashion’s beta site had me in the throes of agony and ecstasy: the stunning ethical designs drawing me in; the Swedish lexicon causing flashbacks to numerous frustrating and unsuccessful attempts at assembling Ikea furniture. What was I to do? It all too much for an ethical fashionista with an aversion to plywood to bear.
Well like any good journalist (eh hem), I wrote to Kajsa and Paula to inform them of my predicament, and guess what? They created an English version. Just like that. It’s this can-do attitude, this desire to constantly improve and this patience with the linguistically-challenged that’s been the secret to their success. So without further ado, let’s meet the design duo whose clean lines and organic materials have created waves in the Scandinavian fashion world and beyond.
Sarah: When did the environmental bell toll for you?
Kajsa / Paula: As a company our aim was to work with fair trade, but going to Uganda seeing the impact the production environment had on people, making our clothes ecological as well was a given. To be frank it was the only way.