Ford seems to be going down kicking and screaming and have only just begun to see the the green future growing before their eyes. Everyone knows in business, one simple principle has always rings true — build products the public is demanding and your business will thrive. Or use mass marketing, hot women, celebrities, and reality shows product placement to create an artificial demand for the toxic, low cost, self disintegrating, and bad gas mileage products you already make.
You know Ford is feeling the pressure to actually make better vehicles, when they make crazy announcements proclaiming they will cut greenhouse gases emissions by 30 percent on all vehicles by 2020. That is really crazy serious talk, how can they possibly cut 30 percent in 12 years. Hmm, I have an idea, why don’t they really go for it and just stop all production on gas engines. Think of the money they will save on production. Or better yet, build pure electric or electric and biodiesel hybrids and cut emissions by a whopping 80%, in lets say 4 years. If companies small boot strap companies like Aptera can design vehicles getting 300 miles per gallon, surely Ford spending billions on research can do it quicker, better and cheaper.