Contributing Monkie Sarah Backhouse
Here is a very interesting interview we did with John Picard, one of the Advisors for the BP Oil company. His job was to help them go green. See how he explains their thinking at the time and how they changed the companies name for British Petroleum to Beyond Petroleum. A name they thought would announce their new direction as world leaders in the new clean renewable energy market. Clean and green, is what BP wants to present, but reality is a whole other thing. Just ask the people living in the Gulf Coast.
John Picard is a name that you may not be familiar with… yet. This pioneer in sustainability has been quietly revolutionizing homes and businesses across the country. Here’s a brief history of his achievements:
– He started out as a builder and entrepreneur and is now a renowned building efficiency and sustainability expert.
– He was a core member of President Clinton’s “Greening of the White House” team.
– He’s president and founder of E2 Environmental Enterprises, whose clients include Microsoft, BP, eBay, Sony, Ford, The Gap, MGM, CAA and Live Earth, to name a few.