The Toyota Prius … a “gateway drug?” So claims a well-known actor in a new book of celebrity essays, “The Green Book,” about the hybrid that hooked him into living more “G.” “You know how people say marijuana is a gateway drug? That’s sorta what buying a Prius was for me,” he says. “I love nature, and I love taking walks on the beach at sunset. And if that makes me sound like Miss February filling out her turn-ons in a Playboy bio, so be it.”
Tony Schaefer, one of the founders of the Chicago Prius Club, uses the same analogy when he describes how the Prius turned him from an unaware Buick Regal owner — “Emissions? Didn’t care. Mileage? Didn’t care” — into a “raving, evangelical environmentalist” with a bumper sticker of a stick-figure man blowing his brains out with a gas nozzle.
When it comes to Priuses, Schaefer turned into a pusher and an enabler, turning on people to hybrids, and helping them score that mileage high. “When you are truly inspired by something,” he says, “you should never want to stop talking about it.”