Published on June 24, 2008
Section Green Report / Media
Want to make a fast buck? Come up with a fabulous green website idea, get come serious traffic flowing through it and in couple of years flip it. When I interviewed Heather Stephenson at UCLA’s Opportunity Green conference last year I had no idea she was soon going have $20 million in her bank courtesy of Disney. Lucky girl — that’s a lot pairs of non-leather shoes and bags.
Based in San Francisco, Ideal Bite was founded in 2005 by Heather Stephenson and Jennifer Boulden. The site is dedicated to “making lives a little greener through simple and practical ‘bite’-size tips” and covers everything from ecological washing detergents to non toxic pool filters, green music festival to best charities. Disney is currently on a shopping spree, snapping up smaller acquisitions in the online space that will remain separate from Disney digital media group. Continue Reading / See Additional Photos