Published on September 28, 2009
Section Style / Fashion / Beauty
It’s always easy to identify fashion crimes. At least, in retrospect. Take for example the 1980s. Offenses were flowing thick and fast in the era of scrunchies, bubble skirts and ubiquitous shoulder pads. But one ‘80s item you definitely don’t need to be ashamed of is the Choose Life T-shirt. Made famous by the boys from Wham!, these tees are still so highly sought after that designer Katherine Hamnett decided to relaunch them, along with a host of other socially conscious slogans.
Only this time, they’re organic.
Choose Life was launched back in 1983, in the midst of a Thatcher-ite government and a Europe-wide proliferation of cruise and Pershing missiles. Choose Life encouraged us to choose life over war, extinction, and so on. Inspired by Buddhism, the slogan was not related to the anti-abortion lobby, who later appropriated the phrase.