Fashion designer and daughter of famous Beatle Paul McCartney has teamed up this year with Comic Relief and T.K.Maxx to sell Stella designed Red Nose T-Shirts. Really it’s a complete family affair, when you count that dad is tossing in the photos of his band and Stella’s sister joined in to shoot the celebrities wearing the shirts for the ad campaign. Look how the Vegan Super Rich do it. They are givers!
The Details from the official Red Nose Facebook site: Since 2005 TK Maxx has worked with Comic Relief raising money through selling the official Red Nose Day t-shirt and staff fundraising. 40% of the funds raised go to projects in the UK, while 60% covers long term developmental work in Africa. The Comic Relief philosophy is giving a leg up not a hand out. To date, we have raised over £3 million for Comic Relief. This money has helped Comic Relief to fund projects to fight poverty and social injustice in the UK and Africa. We have designed, manufactured and sold hundreds of thousands of exclusive t-shirts and have engaged in some outstanding and downright mad fundraising efforts. We raised £2 million in 2007 alone… twice what we raised in the previous campaign! We are incredibly proud to be a partner of Comic Relief and to support the life changing work that they do. This year, more than ever. TK Maxx will be encouraging all its staff to go all out and raise tons of money themselves in addition to transforming every TK Maxx store into a celebration of all things funny for the duration of the Comic Relief campaign. We hope you’ll join us in the challenge to make RND 09 a sidesplitting success.
Stella enlisted Sienna Miller, Gwyneth Paltrow, Claudia Schiffer and Keira Knightly to show the British public how best to wear the tops.