NAU reached out to its customers today in an effort to have an open honest conversation about the true cost of the clothing on our backs. We thought this would be great opportunity for NAU to speak directly to all consumers, not just their current customers. And yes, many staff members here at G Living are current customers. I myself own more than 30 NAU Clothing items and you will see me in a NAU shirt most days of the week. So, I guess you can say I am more than a little curious to hear what they have to say. I understand the issue of cost and find myself weighing cost vs usage. How many times will I really wear something and what does that cost workout to be. Most of the time it works out to be pennies, so it makes it worth the up front investment.
Tell us what you think about pricing of green clothing. If you have an opinion, please say something in the comments.
The following is from nau.com about us section: The post is titled, Our case for a new value equation.
In any economic climate, and particularly in one as difficult as this, it’s natural to consider the price of the products we buy, and whether their value justifies their cost. In recent months, we’ve received a number of comments on The Thought Kitchen regarding the prices for Nau products. One poster commented that “the clothing is great and unique but the pricing is outrageous,” while another wrote “You have to own the grid to afford those prices.” At Nau, we’re big believers in making considered choices, so we understand our customers’ desire to understand what value our prices reflect. So here’s a look at the true cost of producing Nau clothing.