The Tumbling Advertising Budgets Take Their Toll On Green Publishers

plenty magazine fails 012 The Tumbling Advertising Budgets Take Their Toll On Green Publishers

The media business is taking a pounding as advertisers hold back spending on marketing. The effect for the Broadcast Networks, will be less spending on scripted shows and more directed at the cheap reality type show. But for those in the magazine business the sudden advertising black hole, is much more dire and is sending many of them into a death spiral.

But since we all know the future of this planet must be a green one, the magazines and media covering it, must be booming, right? Sadley the truth is green media is bleeding red. Fresh new comers such as Plenty Magazine, Organic Style Magazine and Hybrids like Conde Nast’s Domino Magazine are feeling the effects of high over head and a thin advertising base. Continue Reading / See Additional Photos

The Sun | Saving the World One Headline at a Time

thesun gogreen headlines 01 The Sun | Saving the World One Headline at a Time

British tabloid The Sun is world famous for its jingoistic headlines (Gotcha, Freddie Starr Ate My Hamster); colorful editors (including my former boss, Kelvin MacKenzie and now the first female editor, Rebekah Wade); incessant pandering to the lowest common denominator (with articles about celebrity, celebrity and more celebrity) and the institution that is Page Three (topless chicks between the ages of 18-28). Yes, America, I said topless. All natural breasts, though.

More recently, it seems the tabloid is pulling its mind out of the gutter and aiming it at the altogether higher ground of global warming. As well as celebrating a special “green week”, the paper’s online version now has a section dedicated to the environment called Go Green. Stories include: “Face to face with climate change”, where journalist Sebastian Lander kayaks around Alaska; “N-ice maiden’s naked plight” (no-one does headlines quite as well as The Sun) about 21-year-old Spanish student Ines Reverter’s naked dingy boat ride in an Alaskan fjord; and “Grolar bears are global warning” on the emergence of a grizzly polar bear hybrid in the wake of warmer temperatures. Admittedly nothing that would be published in Nature, but it does appeal to the masses. And isn’t that what it’s all about?

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